Friday, 26 March 2010

FINAL - ANCILLIARY TEXTS - MOVIE POSTER AND FRONT COVER OF FILM MAGAZINE



Front Cover of Film Magazine - Critical Analysis and Evaluation of my own media construct.


This is my final magazine front cover which i have produced as one of my ancilliary texts. After researching the magazine and print indiustry and researching into the codes and conventions of magazines i then inputted this research to form a basis of which to build my product around.

Whilst producing this cover, i had to think of the codes and conventions of magazines and follow them in order to make my magazine meet the standard format whilst also making decisions in order for me to ensure that my magazine front cover would meet my target audience of younger people.

My first concern with the construction of my film magazine front cover was the main image, knowing that this had to be a big and bold, interesting image which would attract my audiences attention and stand out off the page. Therefore my first main task was to search through the range of images which i had taken in order for me to decide which image i thought would look best. It is the above image which i feel had the effect of standing out off the page and immediately drawing in my audiences attention to the image. For this image i adopted a dominant pose as i wanted my films hero to appear strong and fearless as he looks out directly towards the audience. I chose to interpret this in my magazines main image as i discovered that this is a regular feature in film magazines main images, i also felt that this type of image was adopted mostly in images suggesting action heroes therfore i felt it would work well in my main image as my main character is the typical action heroic stereotype which i wanted to display to the audience so that they can see the main image and instantly know the genre of my film and certain things which it is safe to assume they can expect to see from this genre.

There where other certain decision which i had to make when creating this particular image. For instance, i had to decide whether i wanted to portray my character wearing the army clothes or not. In the end, i decided against this idea and decide to display my character in his normal clothes which he is wearing most of the film. I opted for this decision as i believed it was more important for my audience to see just a normal and average man which is what my character is now, i wanted my audience to clearly see the decision which my main character has chosen in chosing the truth and his beliefs over his loyalty to his country and his army. I also felt that the hat and the jacket looked like normal, everday clothes suggesting that my character is no special super hero or world class warrior and that in fact he is actually just an average and normal man.

I wanted to create a relaxed image to my character whilst also show determination and strength therefore i decided his stance and posture would create the strength aspect as he is standing tall and not backing down highlighting to my audience that my character is not afraid and is prepared to fight for what he believes in, this is also highlighted by my characters hard faced and determined expression staring out directly towards the audience again suggesting the strength and focus of my character. I believe i achieved the relaxed image of my character due to the way in which he has got his weapon slung over his shoulder. This highlights to the audience that the character does not believe there to be any enemies nearby or that he isnt afraid of the prospect that there are enemies nearby which highlights his relaxed attitude as he shows no fear, which also adds the heroic imagery to my characters personality.

Due to the fact that i have chosen my character to be holding a machine gun just slung weightlessly over his shoulder again whilst also sugesting the strength of my character, it also shows that he means business and due to the choice of showing him holding a machine gun instead of a pistol it highlights to my audience that the character knows how to handle weaponry like this and has a destructive side to his personality due to his powerful weapon choice.

After creating the main image and feeling happy that my character has the powerful, strong and heroic imagery that i had visulised i decided to get to work on my background. I decided that i wanted to go for an interesting image of possibly a war-ravaged or desolate place. My final decision was to go for an apocalyptic style background as i wanted to show the audience what my film suggested. By showing a desolate and virtually empty landscape i thought it had the effective of highlighting to the audience what is at stake in my film and provides them with a brief insight in what could be the possible outcome and in my film whilst also providing some of the narrative by showing my audience that the idea of destruction is going to be a key feature in the film which again highlights the films genre in my magazine.

I believe the background image of the road surrounded by a sparse surroundings and with churning thick black clouds overhead created an image of darkness and evil, suggesting to my audiences that the level of devestation which is possible, the colour black, having connotations with death and nothingness works well here as it symbolises to my audience that as the image is dark that death is going to be an issue as well as the idea of the propsect of nothingness and the result of everything being destroyed which also suggests the idea of some kind of bomb or weapon which has caused these levels of devestation which again provides my audience with an insight into my film. The background image and the main image both appear interesting and have the effect of appealing to my character and prompting them to pick up my magazine as they are attracted to my image an want to know what the image is about.

I decided to then create my main headline - after my research i discovered that these tend to be bold, bright and have the effect of standing out to the audience, they are also usually placed close to the centre of magazine. Knowing that my title had to stand out and be attractive to my audience i firstly had to make the decision of the type face and font which i was going to use. Having only a limited and plain range on software such as Word Art i decided to try elsewhere and ended up creating my font on the website http://www.dafont.com/. When deciding the text to use i kept in mind that i wanted it to appeal to the younger age range which are my target audience.

I decided to put my font against a white background and then include a black border running along the top and bottom of my text, i made this decision as i felt it had the effect of drawing more attention of my magazines main headline with the two contrasting colours of black and white standing out against each other resulting in my headline being eye-catching and drawing my audiences attention in. This was important as after my research i discovered that the headline could be one of the most influential selling points of my magazine therefore it has to stand out to my audience. I then placed the headline 'Truth or Dare' the title of my film over the main image so that my audience can make the connection between the two. By drawing my audiences attention to the title of my film could also have the effect of influencing them to pick up the magazine if they have heard about the film or seen a teaser trailer etc and are encouraged about finding out more about it.

My magazines title i decided to create in another font created on the dafont website. I decided i wanted to create a symbolic title which would be created in exactly the same style with each issue, as seen with 'Empire' magazines iconic title. I chose this font due to the reasons that it had the effect of being bold and standing out against the background, whilst i also believed that this font had a rock and stone sort of strong effect which i felt fit in nicely with my 'Action' issue and the action hero type image of my main character, therefore this helps the audience to make the association that this issue of 'Premiere' magazine was an action issue and instantly tells the audience of what they can expect to see featured in this issue.

I have also made the decision to provide some other feature around the cover of my magazine in order to show the audience other exciting and appealing features that are going to be included in this issue of the magazine. I have also chosen to display these in my magazines 'PLUS' section running along the bottom of my magazine. I made the choice to include these other feature elements as it has the effect of encouraging the audience to purchase the magazine, for example if the magazine only shows the audience the one main feature and no more, the audience may not be particularly interested in this feature and therefore not attracted to the magazine and so therefore they pass at the chance of purchasing it, however the advantage of included more features reinforces to the audience that the magazine also contains other features which are included which could appeal to a wide range of audiences and therefore encourage a wider range of people into purchasing the magazine. I also had to make the decision on where to place these addition features, during research i discovered that these are sometimes placed over the main image of the magazine or down a column down the right hand side of the magazine, however i opted against both of these ideas as i didnt want to take the emphasis and draw the audiences attention away from my main image. I also decided that most of the main features included in magazines boast about other big issues which the magazine has included such as interviews with top film stars or other big blockbuster named films. Therefore i interpreted these ideas in my own product and mentioned names such as 'Will Smith', 'Johnny Depp', 'T2' and 'Transformers'.
The well-known names of these top hollywood film stars are well known to my target audience as well as popular films such as Transformers and T2 - Using the filming jargon as i assume my audience which are film fans would know that 'T2' stands for terminator 2, however i have placed the text 'Judgement day' to add reinforcement to the text so that my audience know the film which i am referring to. These well known elements have the effect of interesting and exciting the readers as they are all well-known films and stars which will target a wide audience and encourage them to purchase the magazine as they want to read about these features.

I have also incuded text such as 'On-set exclusive' and 'World Exclusive', this has the effect of promoting the feature as being exclusive to this magazine and makes the audience think they are recieving something special and has the effect of making them feel lucky and privledged with this exclusive information with the magazine is sharing with them. It also has the effect of hyping up my magazines main feature by saying things such as world exclusive it creates a feeling amongst the audience that the film is going to be a huge blockbuster hit across the world and everyone is eagerly-awaiting its release but this magazine is treating its special audience with an exclusive feature on it which encourages them to purchase the magazine as they want to find out more about this hyped up film.

I have chosen to place the tagline to my film 'Would you risk everything for the truth?' running across the top of the magazine, this is effective as it is contained on my film posters and on the film trailer so it is a well-known tagline which accompanies my film. By placing the tagline running across the top of my magazine it stands out and is still visible if the magazine is stacked in a shelf were the main image may be covered up. This allows people to make the link between the tagline and what film my magazine is focusing on, by situating this text near the text 'World Exclusive' also excites the readers as they are constantly told that the film which is being featured in the magazine is a world exclusive film which people are eagerly anticipating to be a good film.

I have also incuded the typical elements which are seen in every magazine such as the barcode, price, date and issue number. However i have challenged the typical conventions expected as i made the decision of keeping all of these elements together, my reasoning behind this was due to the fact that i decided that these are the formal sort of business aspect of the magazine front cover and although not very important to the reader, it is important that they can easily spot where the price of the magazine and details of the magazine are and by placing them in the same position every issue tells the audiences where they can look to find out this information.


Film Poster - Analysis.


This is the final film poster which i produced as the other ancilliary text.

Before i began the production of this media text, i decided that i wanted to have a link between all of my products, therefore i had to make the decision on what features i could incorporate into both of my magazine and film poster.

Initially my idea was to include the same image from the magazine onto the film poster, however i decided against this idea due to the fact that i had a chosen photograph which i wanted to use for my poster production. Although both of the images where similar in what they suggested to the audience such as power and relaxed image of the character showing that he has no fear, this image was a low angle shot which had the effect of making my character appear dominant and powerful, i also like the overall appearance of this image and believe it is effective and looks attractive in the way that it suggests my characters personality whilst again the inclusion of the gun suggests the theme of violence to my audience, again as it is a machine gun and not a handgun it suggests the violent and destructive nature of my character which again indicates the genre of my film to the audience.

Therefore, as i decided i wanted to include this new image, i had to decide of another way to interlink my ancilliary media constructs. Therefore i made the decision to take the headline text and font along with the background image and interpret this also in my film poster. Therefore this provided an interlink between the media products and made it clear for my audience to see that the media products are connected to each other.


The background again works well here as it is again interesting and a dramatic image bringing to the audiences attention of what could happen in the film as the sparse surroundings and black and churning clouds suggest a dramatic view of total destruction and has connotations of death and a feeling of nothingness which suggests to the audience that the film is going to have a storyline surrounding something major happening which threatens the future of the world and threatens devestation on a huge scale.

The title also works in the same way as it did in the magazine, having the effect of appearing bright and bold against the the dark and threatening looking background to the film poster, which catches the audiences attention and complies with the typical conventions as the films title is the most vital piece of information contained in a film poster so therefore it is important that this piece of text stands out and brings the title of the film to the audiences attention.

I have chosen to place the names of the film stars above the title of the film in a bold and big font so that the audience can see the stars in the film, this is important as if they are big named film stars it can have the effect of influencing people to see the film because of the big named stars who are starring in it which encourages the audience that this must be a good film, whilst also likewise if the audience like the film they can easily see the stars names who where in the film which they can remember if they liked their perfomances and watch out for them in other productions.

I have chosen to include the tagline of my film running towards the centre of my poster so that it has the effect of standing out for the audience to clearly see, the tagline is important as it can encourage the audience into wanting to see the film as they like the sound of the films tagline and it sparks an interest and excitement in them of the film. 'Would you risk everything for the truth?' I believe this works well as it sums up the whole narrative of my film which is about a man taking the biggest risk of his life to ensure that the world knows the truth about what is happening. The tagline also provokes though in the audience and interests them in the film.

I have chosen to place the pugs at the bottom of my film poster as this is where they are typically placed, i also didnt want this text to clutter up my main image or the background of the poster which is attractive and eye-catching to the audience so therefore i made the decision to place them at the bottom of the poster.

Underneath this i decided to place the release date for my film as after researching into film posters i discovered that they are frequenntly placed here, therefore i am relying on the knowledge that my audience will typically know where this information is placed on the film poster and will be able to find the film release date easily. I have also chosen to create this information in a white and bold font so that it stands out against the dark background and attracts my audiences attention which has the effect of directing them to the second most important piece of text on the whole movie poster as this tells my audience when my film is going to be showing in cinemas so that they can make a not of this date and go and see the film if they have been encouraged about the film through the film poster.

Dimensions for my Film Poster

Another consideration which i had to take into account during the production of my film poster was where my poster was going to be situated to best attract the audiences; for example whether i was going to design my poster following the dimensions and format of a bus poster or if i was going to produce it in the format of a billboard poster or bus stop poster.

I decided that i was going to produce my film poster to the standards of a bus stop poster, or a poster to be situated and displayed in cinemas as i decided this was a good size to attract the audiences attention, as after researching into film posters i discovered that they need to be big and bright to catch the attention of the audience and provoke their interest into the film.

I also decided that bus stop posters were continually in the publics view meaning that they where more likely to be seen and therefore more people will notice the movie poster and want to go and see the film. Also as people are traditionally waiting around at bus stops it means that they generally are stood around waiting and their attention will inevitably be drawn in by the colourful and bright movie poster, also due to the audience being waiting around they will have more time to take in the film poster and look at its effects and be encouraged to go and see the film.

Also as bus stops are situated by roads, they generally have the same affects as billboards as they are big and stand out and attract the drivers attention as they are passing, it also advertises the film to people sitting waiting on the bus whose attention will again be drawn to the image and the bright text will jump out and attract the audiences attention having the affect of the films name sticking in the audiences mind.


Other Film Poster Dimensions I Could Have Used:

































Bus Side Posters








Billboard Posters











Audience Feedback - Post Production
















































































































































I conducted this audience research after the completion of my three media constructs which where the main medium of the film trailer alongside the two ancilliary products which where the film poster and the front cover of a film magazine advertising my film.

In order to discover what my target audience thought about my products i decided to produce a questionnaire and hand it out to a range of people to collect their results and feedback. I produced a questionnaire on all three of my products asking my target audience what they liked, what they didnt like and if they felt my design worked as a product. Above are just a sample of some of the results which where returned; i asked a total of fifteen people from both male and female. Although the dominant age category was 16-19 year olds i also got four responses from the age group of 20-25 years olds and two responses from the 25+ category. Below are the results which i found out;

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Film Trailer;
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Sound :
  • The average result for the sound quality of my film trailer was between 6 and 7 and this was the area which most of the people suggested areas for improvement on. (Due to the lack of equipment made available to me such as microphones etc, it made recording the sound difficult as the video camera wouldnt pick up the sound from a distance which meant the actors had to be close to the camera for the sound to be picked up.

Narrative:
  • The average score for the narrative / dialogue of my film was 7 with nine votes and 6 people voted for a rating of 6. This could be partly due to the reason that recording sound proved difficult and i was limited to the amount of sound that i could input into my film trailer.

Locations:
  • This was the category which my film trailer did the best on, scoring an average rating of 11 of the audience rating my use of locations at 10 whilst another 2 people voted 9, with the remainder voting 8.


Editing:
  • The average score which my film trailer achieved in the area of editing was 8. A lot of the audience i asked picked out the CCTV effect scene as one of their favourite effects from the trailer, whilst others made comments about the fast paced editing of straight cuts and cross cutting which creates a fast and tense atmosphere which my audience liked.

Variation of Shot Types:
  • The average score which i achieved in this category was a 7 from 8 of the people i asked. However i did get a variation of votes in this category ranging from 8 to 6.


Acting:
  • This was another category in which my film trailer did really well. 12 out of the 15 people whom i asked rated the acting at 9 whilst the other three rated it a score of 10 making this one of my film trailers strongest elements.

Overall:
  • The overall appearance and effectiveness of my film trailer recieved a wide variety of scores, however the average number of people scored the Overall appearance and structure of my film trailer at an 8, with four people opting to score it a 10 and two people voting it a 7.

Film Magazine;

Main image:

  • The main image of my film magazine scored an average rating with nine votes of 9, one person scored it with a 10 whilst a further two people rated it at a score of 8.

The title of my magazine 'Premiere':

  • The title seemed to have been effective with my target audience as all out of the fifteen people whom i asked to rate the effectiveness of my magazine title scored it at a 9.

Attractiveness of front cover:

  • The average score for the attractiveness of my front cover scored a result of 8, recieving 11 of the votes. The remainder scored the attractiveness of my front cover at a score of 7.

Structure of Magazine front cover:

  • This recieved similar votes to that of the attractiveness of my magazine scoring an average rating of an 8 with eight votes, six people opted for a score of 7 whilst one person rated the structure of my front cover at a score of 9.

Overall:

  • My magazine recieved an overall score of an 8 with 13 people scoring it at this, the other two people rated my magazine at a 7.

Film Poster:

Image :

  • The main image of my film poster proved to be effective and widely liked scoring an average rating of 10 from fourteen out of the fifteen people with the remaining one person scoring the image at 9. A lot of the people also mentioned that this was one of their favourite aspects out of both of my ancilliary texts.

Background image:

  • The background image of my film poster was also another liked factor as seen from my audience feedback. Nine people out of the 15 asked scored it at 9, my background image also recieved two votes of 8 and four votes of 7.

Layout of Film Poster:

  • The overall layout and structure of my magazine recieved an average score of 8.

Overall:

  • Overall, according the results of my audience feedback, my film poster proved to be effective as it recieved a total of thirteen votes scoring the overall production of my film poster at a 9.

Analysis of film Posters

Terminator Salvation

This film poster from the recent film from the popular and well-known terminator franchise displays some of the conventional elements which are common of every film poster, as these posters are one of the main ways in which to advertise and promote the film to their target audience, therefore it is important just as it is for the front cover of a film magazine, that the image is big, bright and interesting in order for the poster to stand out and catch the eye of the audiences.

The main image of this poster is straight away complying to the conventions expected from film posters with the main image which is a close up shot of a terminator machine. Due to the success of the previous films people instantly are able to recognise the terminator machines and know that this image is taken from the terminator films suggesting that this is the next film in the franchise.

However for audiences who do not know of the terminator films, the image provides enough information to indicate to the audience what the genre and possible storyline to this film will be. For example, the close up image of the terminator on the front is quite big (in your face) and intimidating. This is also displayed through the use of the image being a low angle shot which has the effect of the image of the machine looking bigger and more imposing and dominant suggesting it's power and strength, having the effect of indicating to the audience that this film is possibly about a machine/robot who appears to the audience as being strong, powerful and intimidating with it's towering and dominant presence in the image, which conotes this.

The image of the Terminator's eyes is also a symbolic indication of the Terminator films. The bright red lights almost pierce through the image and again make the image appear intimidating, the bright red colour of the eyes attracts the audiences attention and stands out almost as if the figure is staring out at the audience which again makes a connection between the audience and the film poster main image, creating a feeling of intimidation. The colour red also has connotations with death, blood and destruction symbolising this is what the machine is seeing. Again the red eyes also reinforces to the audience that this figure isnt human and is a machine highlighting the indication of the seperation between the humans and the machines. The red eyes also have the effect of an image of laser sights suggesting that this is the machines target red dot sight like seen on some weapons and that he is currently searching for a target to destroy again suggesting to the audience that this machine is an intimidating and powerful machine.

The head of the machine is made to look exactly like a human skull made of metal, which provides the audience with a possible indication that the machines share the same features as humans suggesting that they are adapted like to appear like humans again indicating to the audience the possibility that due to the machine holding a huge machine gun weapon and due to its imposing and intimidating presence on the poster, it suggests that science has created these man-made machines which have the same structure as humans, however the weapons suggest that these machines are out of control and are now taking over, providing the audience with some plot possibilites of science possibly going to far in creating man-made killing machines. Previously in the prequel films in the terminator franchise, fans of the film, or even people who know of the film, will know that the terminators are machines trained to kill which are made to look like humans so that they can fit into the world. The poster designers are relying in their target audience; which would be fans of the previous films or films fans to know this. By showing the metal structure of the terminator instead of the human tissue it shows the audience that this is the inner destructive machine inside of the human tissue which is programmed to kill and destroy again highlighting the idea of machines killing humans whilst also highlighting the machines power and intimidating appearance to the audience, as the intimidation has the effect of exciting the audience which in turn excites them about the film and encourages them to go and see it.

The huge mini-gun which is being held by the machine displays the strength and dominance of the machines compared to the humans. By showing the machines holding mini-gun turrets instead of having just ordinary handguns and machine guns suggests the dominance and superior strength of the machines as they having bigger and more powerful weapons, it also suggests the destructive nature of the machines, as by displaying them as having simple weapons such as a handgun would create them in an image of being soldiers and fighters , whereas the inclusion of the big mechanical turret gun indicates to the audience their higher level of weaponry and strength along with their higher levels of destruction and violence again highlighting the machines dominance compared to the humans.

The background of the poster contains the colours brown, gold, yellow and orange, all of these colours are bright and sharp and are eye-catching to the audience, making it stand out and look interesting and appealing to encourage the audience to look at the poster and also encourage them to go and view the film. Firsty, the background image could be of sparks and flames coming from an explosive background suggesting to the audience the idea of war and fighting and destruction, again reinforcing the genre of the film to the audience whilst also indicating possible storylines of violence and fighting. However the sparks in the background could also possibly show sparks which are caused during the steel making process, with the gold and yellow colours indicating the intense heat during the steal making process. This suggests to the audience that these machines are not human and have effectively been produced by man, whilst also highlighting to the audience that these machines are made out of pure steel indicating their strength and power whilst also highlighting the fact that these machines feel no emotion and are destructive man-made killers.

The title of the film is published in a bold and silver font which has small scracthes along the text, again linking in with the idea of powerful metal, making the link with the terminators powerful steel frame along with the films title 'Terminator Salvation' which is also produced to look like the terminators steel and powerful image. The title is in a bright font and is fairly bold and big in order for it to stand out against the dark background and attract the audiences attention as the films title is the most important piece of information on the poster as if people do not know the name of the film then they cannot go and see it, therefore it is vital that the films title is bright and bold and easy to see so that the audiences know what the film is called and if excited and encouraged by the film poster can go and view it.

Directly underneath this is the films tagline. 'The end begins'. This is again in the same bold and powerful metallic looking font again suggesting imagery of the films main protagonists that are the terminators. The end begins is a play on words and suggests to the audience that this film is the beginning not only of civilisation and humanity but it is also the beginning of the end of the battle between the humans and the machines, this creates an excitement in the audience as the tagline suggests impending wars, battles, violence and more destruction which appeals to the audience. The tagline also gives a sense of time running out which creates a sense of panic and again excitement which fuels the audiences adrenaline and excites them into wanting to see the film as the tagline sounds dramatic and suggests a lot of action.

Directly underneath the tagline of the film is the numbers '05.21' This is the release date of the film to cinemas and is therefore produced in a bold and bright font in order to it to stand out again alongside the title as both are produced in the same colour and font so that the audience can easily make the connection between the films title and the other piece of text which has been produced in the same style which attracts their attention which is the release date, which is the second most important piece of information contained on the poster as it tells people when they can go and see the film. They way it has been written also symbolises a modern way to convey the date instead of saying '21st May 2010' the numbers are a modern and direct way to display the release date to the viewers who can instantly spot this device, again all of the text has been produced in a metallic type font suggesting the machines and all the time providing the audience with an insight into what the film is about.

The stars names are placed above the title of the film in order for the audience to be able to see the film title and then notice the stars who are in the film. This is important as some people can be influenced into seeing a film if it has a good actor or their favourite actor in it, therefore the stars names are important as it suggests to the audience that this film is going to be good as big stars are associated with it and has the effect of making audiences think that these stars wouldn't be involved in the film if it wasnt going to be good. This text is placed in a smaller font however as it is not a vitally important piece of information as the posters main advertising and promotional features are the main image and the tagline which are intended to provoke interest and excitement in the audience.

Towards the bottom of the magazine the films website is printed in a small font, which is split up into different colours in order for this text, although small and not vitally important to still capture the audiences attention, this also gives audience an area where they can go to find out more about the film and watch more trailers and shots from the scene in a further attempt to encourage the audiences to come and watch the film.


Bad Boys 2 Film Poster Contextual Analysis

The film poster of bad boys 2 again uses the conventions which are common of film poster.

However in this case, the poster designers have challenged the typical comventions of film posters in the way that the main images contained on the posters tend to be close up images that are bold and powerful and 'in the face' of the audience in order to demand their attention and influence them to go and see the film which it is advertising, however in this case the image that has been chosen is a long shot, however i believe that the image works well and look effective for a film poster. Firstly; the two male characters in the image are presented as being the stereotypical cool, good-looking, hard men, heroic action figures which is typical of images associated with the action genre.

By firstly showing the characters wearing shirts and expensive looking shoes and trousers suggests that the two characters take pride in their appearance and like to look stylish. By showing Will Smith as wearing sunglasses it highlights to the audience that his character is cool and stylish and possibly cares about how he looks suggesting that he could be a ladies man as he is concerned about his image and looking good. However by showing Smith's character as having a ripped shirt also suggests that he has been involved in some kind of violence and confrontation suggesting to the audience that the character is involved in scenes of violence which again provide the audience with more information into the character as it also suggests that he is a 'hard man' who gets involved in fights and obviously walks out alright as he is walking up to the audience with his stylosh glasses on whilst appearing calm and cool. Sunglasses are also associated as making a character appear cool whilst it also has the effect of creating mystery about the character.

In this image both characters are walking forward facing the audience head on suggesting they have no fear and are not intimidated again reinforcing their tough guy images. Another area for analysis would be the idea that Smith's character is walking forward with his gun in his hand but pointing it down towards the ground, whereas his partner in this case Martin Lawrence is walking whilst aiming his gun forward, possibly suggesting that from the destruction of whats just happened behind them, he's being cautious that there may still be some enemies, or could be related to the fact that this character feels unsafe and is constantly keeping his gun out checking for enemies, whereas it highlights to the audience that Smith's character possibly has a more carefree and relaxed attitude and does not feel threatened or even phased by the destruction which the audience can see has just happened, possibly also indicating further to the audience that Smith's character is used to violence and trouble and is relaxed and calm in a dangerous situation.

Smith's character generally also comes across as more dominant and powerful than Lawrence in the main image. This is shown by the way in which Smith again has his gun down, is striding forward with his arms dropped by their sides conveying a relaxed and calm image, whereas Lawrence appears to be hunched up and clutching hold of his weapon suggesting his fear and insecurity. Smith is also portrayed as being taller than Lawrence and broader with larger muscles suggesting that Smith is a strong and powerful character who is sure of himself and feels relaxed highlighting Lawrences smaller and less powerful physique suggesting the reason why Lawrences characters appears more cautious.

Both characters have american police badges, smith has one clipped to his belt whilst Lawrence's character has his on a chain around his neck. This displays to the audience that these two men obviously work for the police and due to them being in plain clothes they obviously work as plain clothes detectives or some other job such as that, highlighting to the audience the tough and violent scenes which they confront at their work as being in the police. As their police badges are shown it suggests to the audience that the film is going to be following the two main characters through their employment, indicating where the storyline is going to develop from.

As both of the characters have handguns it suggests to the audience that these two men are constantly involved in violent and dangerous situations where the use of firearms is needed again suggesting the characters dangerous lives and profession and giving the audience an insight into where the action of the film is going to come from.

The background to this image of the cars upturned onto their bonnets and on fire suggests the high levels of destruction and violence which has possibly been caused by these two characters who are now walking away from the destruction victorious suggesting again to the audience that they are very good at what they do and are obviously trained and experienced in dealing with dangerous situations. The palm trees in the background and the sand floor also creates the impression of the characters causing this devestation in a exotic location.

The title of this poster 'Bad Boys 2' is produced in a bold and white font so that it stands out against the background of the magazine again having the effect of catching the audiences attention and standing out so that after the image which has had the effect if interesting and exciting the reader to see the film they can then immediately see what the film is called and remember the title so that they can go and see it. Again, a typical convention which i have noticed is structured like this in a lot of movie posters is the film stars names just above the title of the magazine. In this case it is 'Martin Lawrence and Will Smith', both of these are big named, well-known stars and therefore is a big selling point for the magazine as big named stars like these attract hthe audience to their film; as they like the actors and their work and also have the belief that a huge star like this wouldnt be appeaing in this film if it wasn't good so therefore this encourages them to go and see the film. The names are produced in a bold and white font similarily to the title in order to attract the audiences attention to the big named stars in order to excite them that hige stars like these are in this film and influence them to watch the film, however it is produced in a smaller font to the title as the producers do not want the emphasis taken away from the title of the film which they want their audience to remember.

Towards the bottom of the magazine is the pugs. These are details of the main people who where involved in the making of the film, from the directors and producers to the actors, writers and sound producers. This information is again produced in a bold white dont towards the bottom of the poster so as not to distract the audiences attention away from the main image and title of the poster, which are the main elements towards advertising the poster and encouraging people to come and see the film. Although by placing them towards the bottom people interest can still read the pugs to see who produced and directed the film if they have a particular favourite director etc which could encourage them to go and see the film because they have enjoyed their previous work.

Directly at the bottom of the magazine is the date of release for the film. 'JULY 18' this is produced in a bold white font similar with the rest of the text in order for it to again stand out as this piece of information is again vital for the audience to see as this tells them when they film is out so that they can go and see it which is the whole purpose of the film poster and so this information must be visible and clear for the audience to see and by producing it in a bright white font it has the effect of being eye-catching and easy to see.


Pulp Fiction Film Poster Contextual Analysis

I chose to analyse this film poster as it is an old and well-known film poster which i feel has been produced quite creatively and wanted to explore and analyse.

Firstly the main image is a close up of a young woman lying on a bed. After conducting much research on what makes effective film posters i discovered that it is important for the main image of the magazine to be interesting in order for it to hold the audiences attention. This is why i believe this poster works well as it suggests a lot of different things to the audience which keeps them interested.

Firstly, for example, the image of the woman lying on the bed is a very seductive and sexual image. This is suggested to the audience by the bright red lipstick which the woman is wearing - the colour red having connotations with love, passion and seduction. This is also shown through the way in which the woman is positioned on the bed, she has her arms relaxed and laid down on the bed by her side, with her other hand holding her cigarette nonchalantly, she appears relaxed and comfortable with showing her body to the audience again indicating the seductive imagery being created by the woman as she isnt trying to cover herself up or hide away, she appears relaxed and confident almost as if she is used to this seductive behaviour suggesting to the audience that the woman its attractive and she knows it and in knowing so she constantly flirts and seduces men. There is also a redish and pink tint over this photograph which again makes the image appear more seductive and sexual as it casts a glow over the womans attractive features (also they have chosen a woman without any spots or freckles or wrinkles) to highlight to the audience why this woman would be seen as being attractive, whilst it also gives the image a warm feeling, all of these features make the image appear sexual and seductive possibly indicating to the audience that the woman is waiting for her boyfriend or husband in order to seduce him.

The fact that the woman is smoking also has connotation with sex, as smoking is sometimes associated as an activity which couples do after sex, the woman smoking also makes a reference with drugs which could provide the audience with a possible indication that drugs could be an element which is featured in the film, this could also be true of the image of the gun which the woman has placed resting on the pillow directly in front of her, the gun is almost propped fully up as if the woman has position it carefully so that she can grab it at the moments notice, suggesting that she is maybe expecting some trouble or violence, however due to the womans cool and calm composure she doesn't appear to be frightened or intimidated at this prospect which could indicate to the audience that she is used to dealing with violence and is a tough woman who is experienced and calm and knows how to handle the dangerous situations, or, on the other hand, it could also be an indication that she has it merely as a precaution in case somebody does try and get her, this could indicate that maybe as she is an attractive woman she is fearful of being attacked, it could also indicate that she is a lady of the night and carries a gun around with her for protection, or it could also suggest that she has been given the weapon from her boyfriend in order to keep herself safe, which then suggests that her husband is involved with a dangerous business.

The image of the weapon also suggests crime and violence as themes which may well be featured in the film, reinforcing the genre and some possible features of the film to the audience, providing them with teasing bits of information as to what could be included in order to encourage them to want to go and see the film. Also the image on the bed is a creative way of using intertextuality in order to make a reference to the cartoon magazine of pulp fiction, the womans hand has been creatively placed on the magazine to bring it to the attention of the audience. Also women are stereotypically known as having the 'necessities' in their handbags or somewhere on their person such as; lipstick, make-up, hairbrush, mirror and the 'girlie' associated products, whereas the women is shown with only a gun and a packet of cigarettes, straight away incinuating to the audience that this woman isnt a 'girlie' girl, she has the same necessaties of a criminal male figure suggesting that this woman is tough and knows how to handle herself whilst it also suggests that she feels confident with her image.

I like this film poster in the way that it has also creatively used the conventions of a magazine and interpreted this alternative media structure into their construction of the film poster. This is seen by the way in which they have followed the typical conventions of the main image, with the magazine title running across the top, with the advertisements running down the sides, which in this case is the film stars names which are placed down the left hand side in a list almost like film credits, the pugs running along the bottom is almost like the 'PLUS' section in magazines where they list more features included in the magazines, the text also running across the top saying 'winner - best picture 1994 Cannes Film Festival is like the text which is placed along the top of magazines summing up what is featured in the magazine. The advertisement in the circle which is done exactly the same in the magazine telling the audience the price is 10 cents, all of these features give the film poster the imagery of a magazine which is creative and has an interesting effect on the audience as at first they are unsure if this is a magazine or a film poster and therefore the poster works with this effect as it captures the audiences attention and provokes their interest which involves them taking time to look at the poster and inevitably find out about the film, again the poster is using these devices to lure the audience in and influence them to go and see the film.

There are two main relevant pieces of text which the producer has chosen to highlight and bring out for the audiences attention. This are the title 'PULP FICTION' and the stars names which run down the left hand side of the poster. The magazine has chosen to produce these in bold, block capitals in a bright yellow font in order for them to appear bright, colourful and eye-catching to grab the audiences attention and focus their attention onto these particular areas. Therefore the producers are chosing to reinforce the title to their audience to try and keep the title in their minds so that they remember it which has the effect of them thinking about going to see it, also by drawing attention to the film stars names the poster is appealing to the audience that the film has some bog movie stars in it and is using their names to try and advertise and promote their film as people will be enouraged to see it due to the big named hollywood stars who are appearing in it.

The text running along the top of the film poster which says 'Winner - Best Picture 1994 Cannes Film Festival' is displayed in a big, bold and black coloured font in order for it to stand out against the red background and again have the effect of standing out and appeals for the audiences attention. This has been highlighted by the poster as the film winning an award for best picture at an awards ceremony as well known and prestigious as Cannes will boost the films recognition highly and will also encourage the audience to go and see the film as it has won such a big acolade and therefore must be good. Therefore it is vital for this to stand out and attract the audiences attention as this is one of the main luring elements for the audiences.

As is typical with most film posters, this one being no exception, is that the pugs are generally placed towards the bottom of the poster, along with the film companies and production companies logo's, this has been created in a simple white and smaller font to the rest of the text as it is not vitally important to the rest of the influential elements to the film poster, however as mentioned previously it allows the audience to view who produced and directed a film and if fans of their work the may feel encouraged to see this film, likewise, if the audience enjoyed this film they may be interested to know who produced it and directed it in order for them to watch out for more of their films coming out.

The film poster has also made a reference to the films director Quentin Tarantino, who is a well-known director whose films are popular therefore the indication of his name will encourage audiences and make them feel safe about the fact they will enjoy this film as it is by the same director whose films they have seen previously and liked, it also has the effect of letting people see, as mention earlier, who directed the film, as if they enjoyed it they may be interested in further films by this director. In this situation however Quentin Tarantino is also a big named star alongside the actors and therefore his name on the film will encourage audiences that if he is behind the film and directing it then the film will be good and therefore encourages them to go and see it.

This film poster has interestingly however, challenged film poster conventions by not displaying a release date, thereby leaving the audiences not knowing when the film is going to be showing so that they can go and see it. The poster has done its ultimate job of promoting the film and interesting the audiences, encouraging them to want to see the film, however the poster has then failed to put a release date, meaning that some of the audiences may lose interest in the film.



This poster is like my final movie poster design in the way that it has a dark and threatening looking background, the churning black clouds, darkness of the image, and the image of the long road littered with abandoned cars suggests a sense of danger and mystery as it prompts the audience to wonder why the cars have just been abandoned and what has happened.

The images and background are interesting and provoking the audiences interest in the film as they want to know what has happened.

Challenges conventions in the way that there is no main image contained in the poster but it is dominated by the background image. The sky is brighter in the distance suggesting that there is light at the end of the tunnel and that there is a chance of hope and life in the distance that the characters must move towards in order to survive, it also suggests an aspect of humanity in the distance as the background image suggests no sign of life to the audience, suggesting possibly a disaster has happened.

The title is created in a bright font which stands out against the background of the film poster. Along with the name of the films director and producer and writer, who is the famour M. Night Shyamalan. As he is a famous and well known writer, the poster is advertising their film by attracting the audience to his name which has been produced in a bold and bright text as people know some of his old works and if like some of his other films will be encouraged to see this film.




This historic poster is an example of challenging some of the conventions. Such as they have chosen to place the pugs running down the right hand side of the poster in a bold font to bring the cast names and producer and director etc to the audiences attention.

The poster also challenges the typical expectations of a film poster in the way in which it provides the audience with a small synopsis of what the film is about running down the left hand side in a white font against the black background so that it stands out and attracts the audiences attention. The poster is split into two halves with one half being black and the other white which possibly suggests good and bad, the image is a man seen holding a gun dressed in a smart suit and tie suggesting he is a wealthy man possibly indicating he is a porfessional man, the symbol of the gun suggests that the man is violent and dangerous and knows how to use a weapon, suggesting that he is possibly a criminal. The poster uses a simple red and bold font for both the films title which is seen at the top of the poster and the release date of the film which is placed directly at the bottom of the magazine, as these two pieces of text are created in the same style and font it enables the audience to make the connection between both pieces of text which are the two most important pieces of text on the poster.



This is another well-known and effective film poster. The poster main image has the appearance of a black and white photograph has been put in the centre of the poster so that the audiences eyes are straight away attracted to this image, the effect of this image being in black and white suggests the idea of age and possibly has suggestions that these men are old time gangsters.
As all of the men are wearing suits and sunglasses it is an indication of their wealth and professionalism and the sunglasses creates a sense of mystery about the characters. The two characters who aren't wearing suits towards the back of the image suggests these men are possibly in charge and have authority over the other men as they dictate what they have to wear, where they can wear the clothes they chose. The setting in the photograph is an urban location highlighting the films location to the audience. As there are a group of men it suggests that they are all main characters, who are working together again making references to the fact that they are in a gang and due to the suits and hard men imagery of them it suggests that these men are gangsters.

The dominant colour of this film poster is red which has connotations with blood and death which suggests this is going to be a key feature in this film, the black and white image could also be a link to death as the colour has been drained from the image suggesting the idea that when a person dies the colour on the world drains away.

The title of the film is produced in a black, big and bold font which stands out against the red background. Title Dog's suggests these men are animals in their behaviour signifies to the audience that these men are nasty and violent which again reinforces to the audience that these men are gangsters.

The pugs have been placed typically at the bottom in a white and bold font, stands out against the red background so the audience are attracted to it and can see who is behind the making of the film. This poster challenges the conventions of film posters as it doesnt include a release date to inform their audience when the film is going to be showing at the cinemas.



This film poster has opted for a CU shot of the characters face. Straight away the character is displayed to the audience as looking focused and determined, as he is looking straight to the audience it highlights the character is not intimidated or scared and is looking straight in front of him towards the danger where his is pointing his arrow. The blood on the characters face suggests that he has suffered an injury and is involved in scenes of violence and danger highlighting that the character is a tough man who is involved in dangerous confrontations, however as he is seen here now, it highlights to the audience that this heroic action figure usually comes out on top again leading to the suggestion that the man is talented and skilled and knows how to fight, i.e. he knows how to fire a bow and arrow.

The bow and arrow and the characters clothing suggest a time period of the film to the audience.

References to the bow and arrow and the forest seen in the background all make suggestions and links with the story of Robin Hood indicating to that audience just by the image that this is robin hood.

Robin Hood title is produced in a bright yellow font which has the effect of standing out to the audience and is eye-catching immediately telling the audience the name of the film, the font is also produced in a style iconographic of the time period again suggesting the time in which the film is set to the audience. The actors names are placed above the title in a bright and attractive white font bringing to the audiences attention the films stars who are in this film, 'Russel Crowe is a well known film star so by placing his name at the top it stands out more than the one underneath as he is the bigger star and is obviously going to have the effect of encouraging more audience members to see the film. The pugs are also again placed at the bottom of the magazine in a white font so that it stands out and is clear for the audience to read, highlighting to them the main people who where involved of the production of this film.



This film poster is effective due to its sharp and bright colours which are instantly attractive to the audience and draws their attention in. The LS is quite a dramatic image of choppy seas leaping up towards a character who is stood on a rock wearing red robes - red has connotations suggesting danger therefore straight away this could be a link to the audience suggesting the danger and warning element of the film. The choppy seas and bright blue skies are attractive to the audience. The tagline 'we were warned' however suggests an alternative view to the bright image being presented to the audience which suggests that something bad is about to happened as when a person is warned it is about something they are going to do that will result in a bad outcome or that something bad is going to happen. The choppy seas indicates to the audience that possibly this bad thing is staring t0 happen as the sea is rough and choppy and looks as if it is recedeing suggesting a possible link to a tsunami. The title of the film is in a bold and bright font which attracts the audiences attention. The director of the films name is shown again for the purpose of advertising his work whilst using his name to promote the film. The pugs are again placed in a bright font so it is clear for the audience to read and have again been placed at the bottom of the film poster.


This film poster is effective as it is bright and straight away catches the audiences attention. The wobbly and twisted effect of the image as it creates an idea of a parallel universe. Blue colours suggests calm and peace which judging by the terrified look of the characters all huddled together keeping each other calm is a contrasting idea. The protective male is seen holding his wife and child stereotyping him as being strong and brave and protecting his family. No other people in street just these three characters suggests that they are experiencing some other world. Title is bright and eye catching drawing the audiences attention to the name of the film. The pugs are again placed at the bottom of the poster, however this poster challenges the typical conventions as it doesnt include a release date for the film.





CU image of character again looking directly at the audience. Character wearing a bullet proof vest with a microphone suggests he is some sort of police officer or involved in an occupation where danger is rife ang is therefore wearing protection which suggests he is in dangerous locations indicating a possible storyline and film genre to the audience. Again the title is bold and bright which stands out and catches the audiences attention. The poster also says the film stars name in a bold and bright font whilst also mentioning another two films which the film star has been in so if the audience liked any of these films they may be encouraged to go and see this one, also this would encourage the audience if they liked the actors performance in the other two films. The poster then includes the pugs at the bottom of the poster.





Bright background - has the effect of being eye-catching and attractive to the audience. The almost transparent image of the figures in the sky suggests that these characters have died as they are displayed in a spirit like image, this is also reinforced in the way that they are placed in the sky smbolising spirits in heaven. As these are directly above the black and mysterious image of a lone soldier walking forward on his own suggesting possibly that he could be responsible for their deaths, or that they could be watching over him as they where his friends from his army troop who have lost their lives and that the figure below is the only one to have survived.

Again the title is produced brightly and stands out as too is the film stars names so that they stand out to the audience. The pugs are again placed at the bottom of the magazine.




Bright background which has the effect of attracting the audiences attention. The title is produced in a similar colour as the background behind it, stands out due to the titles boldness and big size. It is clear and easy to see as it is placed at the top of the magazine.

Image of the world breaking apart and falling into the choppy seas, suggests the world is falling apart and highlights the idea of world disasters indicating the storyline of the film to the audience. The films tagline we where warned is again displayed in a bright white font which stands out and suggests bad things are going to happen which the audience can connect with the destructive and threatening image of the world collapsing and falling into the sea. The release date is also included at the bottom of the film in a bright font saying 'November'. So it stands out for the audience to see informing them of when the film is going to be released and when they can see it.


This poster is packed full of bright colours in order to attract the audiences attention. The range of characters included on the front cover have all adopted different comical poses suggesting the humour in the film and the films genre as being a comedy. They are all seated as if they are in a cinema watching the film themselves with horrified but comical expressions on their faces suggesting the sarcastic fear which the film is playing on. The intertextual reference to the space ship from signs is clearly seen behind all of the characters.

The pugs are again produced in a white and small, easy to read font for the audience to see and easily read.







Dark background has connotations with death and mystery. The image of the woman all holding hands which represents the shape of a skull which again has suggestions with death. Straight away this highlights the films genre to the audience. The woman at the top is screaming and looks as if she is in pain which again highlights the propsect of pain and suffering which is going to be an element to this horror film. The bright white light shining through creates a firery image which possibly suggests firery spirits. The whole image appears threatening and scary which excites and interests the reader and encourages them to want to go and see the film.

The title of the film is created in a big, bold white font so that it stands out against the dark background and catches the audiences attention. This is also seen in the films tagline 'Scream your last breath.' This straight away excites the audience at the prospect of screaming your last breath which suggests to the audience the people are in terrible fear and pain just before they die, this excites the audience and although it sparks a fear within them, the lovers of these films tend to like being scared and so are encouraged to go and view this film.


Includes a lot of main images of the different characters in the film, the different poses suggests each of the characters different personalities for example character no 4 appears to the audience as being the stereotypical 'nerdy' character whereas this is hugely contrasted with character no 5 who appears to be the violent and drug taking young character. The title is again displayed in a bright and bold font so that it stands out against the orange background and the audience can clearly see it as it is big and takes up a big amount of the film poster. The pugs are again placed at the bottom of the poster in a clear and easy to read font for the audience.

History of film Posters

Film posters where originally porduced exclusively for theatre exhibition and as soon as the film posters where taken down they had to be sent straight back to the distributor.

A nation-wide operation named the Nation Screen Service was where film posters in the United States where usually returned to, this service was responsible for the printing and distribution of film posters between the different studios between the years of 1940 and 1984.When the NSS recieved these posters, they generally re-used these posters by sending them back out for use in another theatre. During these time periods it was normal that a film could stay in circulation for several years and so this resulted in many film posters being badly worn before they where eventually stored away in the NSS warehouse, however usually they had to be thrown away due to them being badly worn, so much so that it was not possible they could be used again.Although most film posters ended up being thrown away by either the NSS or the theatre owners some ended up being collected.

During the beginning of the 1980's American films studios began taking over the production and distribution of their film posters from the NSS and the production process and distribution of film posters became decentralised.

Conventions of Film Posters

After researching many different film posters i discovered that their main aim is to promote and advertise the film and to provoke the audiences interest in the film with the final outcome being to encourage them to want to go and see it, this is achieved by the conventional elements that are placed in every movie poster in order to interest the audience and for the poster to stand out and be eye-catching, these include;

The Main Image-
  • The Main image of the film poster is usually, as in film magazines, a CU, however LS's are also frequently used. They are usually big images which suggest a great deal to the audience about the characters personalities whilst also providing a brief insight into the storyline of the film.

Background-

  • The background of film poster is usually for a horror / thriller quite dark and sometimes threatening, whereas for action films the background is usually an image of devestation and destruction with explosions and fires whereas for comedy film the backgrunds are usually quite bright and eye-catching to the audience

Title of the Film-

  • The title of the film is usually displayed in a bright, bold and big font in order for it to stand out from the rest of the text and demand the audiences attention. This is the most vital piece of information on the film poster as if audiences do not know the name of the film which the poster has interested them in, then they ultimately cannot go and see the film.

Film Stars Names-

  • These are usually displayed somewhere close to the title of the film so that it is clear for the audience to see who is starring in the film as if the film has big named hollywood stars this can have the effect of encouraging the audience to see the film due to the hollywood stars who are appearing it which makes the audience feel relaxed that the film will be good otherwise these hollywood stars would not be involved in it, whilst also allowing the audience to see that stars of the film if they enjoyed the film and the actors performances.

Pugs-

  • Generally placed towards the bottom of the film poster in a plain and small font, telling the audience who has been involved in the production process of the film from the actors and directors and producers to writers and editors.

Release Date

  • This is the second most important piece if information on the film poster, this is usually produced in a bold and bright font and is usually placed somewhere close to the bottom of the film poster. It is usually produced to have the effect of catching the audiences attention so that they can clearly see when the film is to be produced.

Recommendations-

  • These help to sell the film to the audience. The recommendations from other well known media institutions such as film magazines, newspapers and websites can help to encourage the audience to see it due to the good reviews these other reliable media institutions providing the film with a good review which has the effect of relaxing the audience that the film must be good for these institutions to have stated good things about it.

A " " film-

  • The directors name is usually mentioned somewhere on the film poster to show the audience who was behind the film, as the director is basically the vision for how the film will look, therefore the name of a well-known director such as Quentin Tarantino would have the effect of encouraging the audience to go and see the film as this established director whose works they may have already seen previously and liked is behind the film so it will be good, it also has the effect, in the same way as that of the film stars names of showing the audience who is behind the film so if they enjoyed the film they then know to look out for more of this directors works.

Draft Designs of film poster

These are some of my initial draft designs which i produced after researching film posters and looking at their typical codes and conventions. I tried to incorporate my own creative designs and accompany these with the codes and conventions expected to create a film poster which promoted my film whilst also had the affect on encouraging my audience to want to go and see the film.

In this design i wanted to create an image of Jack Johnson walking along the street whilst somebody is sat in a car, with tinted windows, slowly moving up and following him.













In this idea i wanted to show the idea of Jack Johnson my films hero standing out from the rest of the line of soldiers to suggest to my audience that Johnson has stepped out of line and is standing out from the crowd for what he believes in. The title is big and bold and stands out along with the stars of my film names, i have placed the pugs at the bottom of my poster and have chosen to include a tagline 'The key to the future is in his hands.' Suggesting to my audience that the character holds the future of the world in his hands and that it is up to him to stop the devestation from taking place.


In this draft i wanted to create the effect of looking through a pair of binoculars showing good on one side and bad on the other to clearly highlight the confrontation and seperation of the two characters, i also decided to show both of them holding weapons to suggests the level of confrontation whilst also suggesting that both men know how to use a weapon and are used to dangerous situations giving the audience a brief insight into the characters lives.




In this image i tried to recreate a scene from my film in which Johnson is walking through a dark underpass with the assassin hiding behind the wall waiting for him and getting ready to jump out and attack him.









This is a combination between two of my draft designs. I decided to incorporate the idea of my main hero Jack Johnson walking through the underpass with the assassin watching him from behind a wall, but observing this scene through binoculars again seeing good on one side and the baddie on the other. I have also chosen to include recommendations about my film in this design in an attempt to encourage the audience to go and see my film.








In this image i wanted to create a CCTV image effect of my hero Johnson walking out of the scene glancing up towards the security camera as he passes, i included the image of a blowing up car hurtling towards the camera and a dead man lying in the street to show the violence and devestation which my character can cause. Highlighting to my audience that the character is dangerous and a tough man who can protect himself.





In this image i wanted to show Johnson walking along the street with cross hairs on top of him to highlight to the audience that my character is constantly being watched whilst it also suggests that my character is in extreme danger and that somebody is going to try and kill him which suggests to them a possible genre and brief indication of the storyline.





This is a poster which i created for a newspaper, therefore the conventions have changed in the way in which i haven't included the title of the film as i can place that above the poster in the newspaper therefore i could concentrate more on the main image.

In this design i wanted to portray the confrontation by showing
Johnson walking out from between the other two figures of the assassin and the army general who ordered the death of Johnson, highlighting to the audience the two people on either side of the hero who want him dead and the hero in the middle walking away suggesting he isnt scared or intimidated by them he is prepared to fight them. I chose to show the character with weapons symbolising he knows how to use weaponry and is comfortable around weapons and suggests his profession and skills to the audience whilst also hinting at the films genre and giving the audience an idea of what they can expect from the film.


This is the final draft design which i produced, after looking at the other designs i head already produced i discovered that they where mostly horizontal so i decided to produce a vertical poster showing my main character walking towards the camera holding a machine gun highlighting his destructive nature and skill around weapons i have chosen to place two taglines at either side of him in an attempt to encourage and excite my audience about my film.