Thursday 15 October 2009

How to make a film trailer

What makes a good trailer?

The purpose of trailers is to sell the film to the public so that they will want to pay to see it at the cinema. A trailer is like a free sample of a film. When you are making a trailer you have to be a good salesman by showing the strengths of the film and hiding the weaknesses.A trailer needs a beginning, a middle and an end and it should set up the story and the world of the film in the most exciting, interesting or intriguing way it can. This can be done in different ways, for example you can tease the story to make the audience want to find out more...What ingredients do you need to make a trailer? A trailer is made up of some or all of the following: clips from the film, voice over, caption cards, music and sound effects. Clips from the film should show the film off in the best way to help sell it. It is not just about showing 'the best bits' but selecting shots and dialogue that tell an exciting story.Voice over or captions cards are not essential but they can be really useful. They should be used to help set up and move on the story you want to tell. They should be clear and concise and not too long. Music and sound effects are the backbone of any trailer. They set the pace and rhythm of the trailer and drive it through from beginning to end. Choosing the right music can make or break a trailer.

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